CCTV Sales 101 – The Demo Q&A
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Live Demo Presentation w/Subsequent Dealer Q & A
Over more than a decade as a field sales representative, Mark Hammack’s personal sales average was $3.5 million dollars annually.
That’s over $40,000,000 dollars in personal sales!!!
He is perhaps the best one call close CCTV Sales person our industry has ever known. Almost every Dealer who has ever attended our live 3 day sales seminar has requested Mark Hammack’s live sales presentation be recorded on video and offered as a stand alone Training Video – So we did just that!
In this video, Mark Hammack reveals his coveted CCTV sales demo strategy while going up against his toughest customer ever… Co-Founder of How2SellCCTV.com, Jeff Brummett.
This Video is a completely unrehearsed sales presentation, role played by Mark and Jeff. Mark had no idea what Jeff was going to say, or, what objections he would bring up.
To put it mildly, Jeff did everything he could to make things difficult for Mark – Including trying to cancel their preset appointment at the door, then trying to force Mark into a shortened “get to the price” presentation.
He even refused to keep Mark’s business card when it was presented, handing it back to Mark. Amazingly, without warning to any of Jeff’s tactics, Mark handled every hurdle with incredible grace and poise.
Our Live audience was truly spell bound as they watched Mark professionally handle each of Jeff’s objections along the way. This Sales presentation has become an absolute classic, and lasted over 2 hours.
You could have heard in pin drop on the carpeted floor during the entire presentation. It also includes a live audience Q & A at the end of the sales presentation where both Jeff and Mark answer questions from Dealers about the presentation.